Popinjay, Our Services, Business Growth Solutions, Falkirk, Edinburgh, Scotland, Social Enterprise
Why?
Social Media
Our company will operate as an Internet Marketing Agency providing guidance and advice to companies to further their business aims through the use of Social Media campaigns. By Social Media we include Facebook, Twitter, LinkedIn, YouTube etc. Today there is a huge opportunity for business to make better use of Social Media platforms to attract new clients and build closer links with existing customers. Current suppliers in this space are typically large Marketing Agencies or technical based companies. After extensive market research we have identified that there is a requirement from companies ranging from independent consultants to SMEs to develop Social Media based marketing campaigns containing a strong content based element. Content is available from a variety of sources found through detailed internet based research.
Social Enterprise
Our company has three key community based goals:
- To provide employment and training opportunities to disadvantaged groups in our society. These will include the unemployed and those with physical and learning disabilities.
- Charities and Social Enterprises will be provided with access to Popinjay services at a discounted fee. In addition those companies who operate either as charities or Social Enterprises will be provided with free-of-charge training to secure a better understanding of the benefits to be obtained through use of Social Media.
- Profits will be re-invested to allow the company to grow and a % of profits will be donated to charitable organisations with either locally based or share the same goals as Popinjay.
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